The beloved Sanrio characters are back in a new mobile gaming experience with the release of Hello Kitty Merch Match, a free-to-play 3D puzzle game available in 144 countries. Players can dive into a colorful world where they match three items of Sanrio merchandise to clear stages, making it an engaging experience for fans of all ages. With over 1,000 collectible character items, this game offers a nostalgic trip down memory lane while introducing new merchandise to a global audience.