In a surprising twist, Microsoft CEO Satya Nadella has revealed that the company’s biggest competition in the gaming sector isn’t other gaming consoles or platforms, but rather short-form video content, particularly from TikTok. This perspective shifts the focus of the gaming industry towards the evolving landscape of entertainment, where quick, engaging content is capturing the attention of younger audiences. During a recent live stream, Nadella emphasized the importance of innovation in gaming, suggesting that the industry must adapt to the changing preferences of gamers who are increasingly drawn to interactive media.